About the Role

This role is about the storytelling craft of a brand and campaign copywriter. You will oversee and create content that not only performs well across digital channels but also cements brand narratives in a way that captivates, engages, and converts audiences. Your work will bridge the gap between data-driven content strategies and compelling creative storytelling, ensuring our campaigns drive measurable impact while maintaining the highest creative integrity.

Creative Copywriting & Brand Messaging

• Craft compelling, brand-aligned copy for social media, digital campaigns, websites, press, email marketing, and paid advertising.
• Develop campaign messaging frameworks that unify storytelling across multiple touchpoints.
• Ensure all copy is tailored to platform-specific nuances while maintaining brand consistency.
• Translate complex brand strategies into clear, engaging and action-driving language.
• Own and maintain the brand's tone of voice documentation, ensuring alignment across all written communications.
• Implement SEO-driven content strategies where applicable.

Content Creation & Execution

• Work closely with designers, videographers, creatives and content producers to ensure copy and visuals work harmoniously.
• Develop content calendars, overseeing the production and publishing of copy-led social and digital assets.
• Craft engaging social captions, ad copy, website content, press releases and video scripts that enhance brand engagement.
• Assist in conceptualizing and shaping campaign ideas that drive cultural relevance and audience participation.

Community Engagement & Conversation-Driven Content

• Ensure brand storytelling is not just broadcasted but fosters conversations and community engagement.
• Oversee day-to-day, always-on monitoring and interaction across social channels, actively responding to audience conversations in a way that enhances brand affinity.
• Develop and implement strategies that encourage user-generated content and organic engagement.

Collaboration & Stakeholder Management

• Work alongside creative teams, strategists, digital and PR specialists to bring campaign ideas to life.